business, as a way to carry out economic recovery post-tsunami.The beneficiaries of this project were female producers who consisted of 65 producers who make embroidered bags and 15 who make accessories in the shape of stars. They were joined into 4 groups of:
- Huntara Ajun
- Ulee Madon, North of Aceh or called Koperasi Wanita
- Tasa
- Idirayeuk
- Simpang Ulim
To achieve the goal, Pekerti has made efforts in order to:
- Assist the 80 beneficiaries to generate income form their handicraft products
- Promote the survived handicraft business in order to increase the capacity and to create employment
- Stimulate the tsunami survivors who had lost their occupations so that they would want to generate new business and income.
It is expected that through this project, income increase,generating new skills, newly-trained a labour, business reestablishmentand new business would be achieved. To date, Pekerti has undertaken trainings of the trainers offield workers and 5 beneficiaries, product management, costing and pricing, quality control, product development,bookkeeping, business management. Another achievement that made us proud is the Establishment of co-operation unit called Koperasi TASA and the undertaking of trial order.Besides, the producers have taken part in Export Product Fair in Jakarta and Inacraft Fair in Jakarta. Pekerti also gave assistance and consultation in production and marketing.
At the end of this program, we could see that progress and improvement have been made. First of all, it has increases women’s participation in running their own business. They have acquired embroidery skills as well as managerial skills. This way, they have become independent and more confident.
Secondly, their business has improved into a well-managed one, in terms of administration, promotion, marketing and product documentation. Their products have penetrated export market that is facilitated by Pekerti. Thirdly, there is an increase in the number of products sold and product value. Fourthly, these female embroidery producers are now able to apply business management skills, such as marketing plan, production plan, coordination in production process, quality control, bookkeeping, price calculation, and product documentation. Promotions do through fairs or exhibitions and product development. Finally, they have improved their negotiation skill and attract customers.
